Privacy Notice
As at: 08/2023
This Privacy Notice gives you an overview of how Happy Fish SIA, Latvian Commercial registration No. 40203192015, hereinafter – Happy Fish, processes your data. It applies to all websites, apps and other benefits and services offered by Happy Fish.
If you have a question regarding this Privacy Notice or data protection at Happy Fish you can reach out to us by sending an email to info@happyfish.bio. Please also send an email to us if you would like to request data access or data deletion, or in order to exercise other data protection rights provided in Art. 15-22 GDPR, including withdrawal of consent to marketing, opt out from newsletter etc.
Which services and offers this Privacy Notice applies to: Happy Fish processes your data in a similar way for most of our services. This Privacy Notice therefore applies to all benefits and services which we offer our European customers. This is true regardless of whether we do this via a website, an app, in transactions, on the phone, at events or via social networks or other channels. For ease of comprehension, we use the term “services” to summarise this “normal case”.
There are, however, also exceptional services where we process your data differently or for particular purposes. This may be due to the nature of a service or country-specific requirements. When we are referring to these cases (that is “deviations from the normal case”), we call them “service-specific” or “country-specific”.
Please note that Happy Fish iOS apps no longer share any data with third parties for marketing purposes. In case a particular iOS app still offers features that involve data sharing with a third party for marketing purposes, your data will only be shared if you click “agree” on an iOS tracking prompt.
Which data does Happy Fish process?
Happy Fish offers you a wide range of services, which you can also use in a wide range of ways. Depending on whether you contact us online, by phone or otherwise and on which services you use, various data from different sources may come into play. Much of the data we process is provided by you yourself when you use our services or contact us, for example when you register and provide your name or email address or address. We do, however, also receive technical device and access data which is automatically collected when you interact with our services. This may, for example, be information on which device you are using. We collect further data using our own data analyses (e.g. within the framework of market research studies and customer evaluations). We may also receive data on you from third parties, for example for credit rating agencies and payment service providers.
What does Happy Fish use my data for?
Happy Fish processes your data in accordance with all applicable data protection laws. Of course, we observe the principles of data protection law for the processing of personal data. We therefore generally only process your data for the purposes explained to you in this Privacy Notice or shared when we collect the data. These are mainly purchase processing and the provision, personalisation and development as well as security of our services. We also use your data within the framework of the strict German and European data protection law, but also for other purposes such as product development, scientific research (especially in the areas of machine learning, artificial intelligence and deep learning) and market research, for the optimisation of business processes, the needs-based design of our services and personalised advertising.
Personalised services
The development and provision of personalised functionalities and services for you is our top priority. We offer you an individual using experience and a range tailored to your individual interests, regardless of location, time and devices used. The processing of your data to personalise our service is therefore an integral part of Happy Fish’s service.
Info on websites and apps
We use your data to provide access to the Happy Fish websites and apps. Along with the device and access data collected whenever you use these services, the type of data processed as well as the processing purposes depend especially on how you use the functions and services provided via our services. We also use the data collected when you use our services to find out how our online offering is used. We use this information and other information in the course of shopping personalisation to improve our services and for personalised advertising.
Who is my data forwarded to?
Happy Fish only forwards your data if this is allowed by German or European law. We work particularly closely with certain service providers, for example in the area of customer service (e.g. hotline service providers), with technical service providers (e.g. running computer centres) or with logistics companies (e.g. postal companies such as DHL). These service providers may generally only process your data on our behalf under special conditions. Where we use them to process orders, the service providers only receive access to your data in the scope and for the time period required for provision of the relevant service. If you shop with a Happy Fish partner, we forward particular shopping data regarding you to the Happy Fish partner (e.g. your name and your delivery address), so that the Happy Fish partner can send you the goods ordered.
Which data protection rights do I have?
You have the following legal data protection rights under the relevant legal conditions: Right to information (Article 15 GDPR), right to deletion (Article 17 GDPR), right to correction (Article 16 GDPR), right to restriction of processing (Article 18 GDPR), right to data portability (Article 20 GDPR), right to lodge a complaint with a supervisory authority (Article 77 GDPR), right to withdraw consent (Article 7 (3) GDPR) as well as the right to object to particular data processing measures (Article 21 GDPR). If you want to exercise your data protection rights you can reach out to us by sending an email to info@happyfish.bio. For more information see section Contact.
When will my data be deleted?
We will store your personal data as long as is necessary for the purposes named in this Privacy Notice, especially for the fulfilment of our contractual and legal obligations. We may also store your personal data for other purposes if or as long as the law allows us store it for particular purposes, including for defence against legal claims.
How does Happy Fish protect my data?
We transmit your personal data securely using encryption. This applies to your order and your customer login. We do this using the coding system SSL (Secure Socket Layer). We also use technical and organisational measures to secure our website and other systems against loss, destruction, access, change or dissemination by unauthorised persons.
Changes to this Privacy Notice
Further development of our websites and apps and the implementation of new technologies to improve our service for you may require changes to this privacy notice. We therefore recommend that you re-read this Privacy Notice from time to time.
Contact
You can reach out to us for general questions on privacy and in order to exercise your data protection rights by sending an email to info@happyfish.bio.
Information on cookies
You can find out which cookies we use here by checking our Cookies policy.